⎯⎯ The problem
Most garages, MOT centres, bodyshops, tyre fitters and mobile mechanics were built on word of mouth and for a long time, that was enough. But things have changed.
Today, customers search online first. They Google things like “garage near me”, “MOT test [town]”, “mobile mechanic [area]” or “dent repair near me”. More and more, they also use tools like ChatGPT to recommend local businesses. If your business is not optimised for both, you are invisible to people actively looking for exactly what you do.
SEO & AEO for automotive businesses is about making sure Google and AI both understand what services you offer, where you operate, and why your business is the right option in your local area.
⎯⎯ What We Do
Our SEO & AEO plans are built around the work that actually moves your visibility forward. We focus on the services you offer, the areas you serve, and the searches that bring in the right customers.
Local SEO & Google Maps
We optimise your website so you appear in local search results when someone searches for automotive services. That means location signals across your website, well-structured service and area pages, local citation work, and the on-page foundations that help Google understand exactly where you operate and what you do.
Google Business Profile Optimisation
Your Google Business Profile is the first thing people see before they even click onto your website. We set it up properly, optimise it around your services, keep the key information aligned with your website, and make sure it supports your local rankings rather than holding them back.
On-Page SEO
We build dedicated pages for the services you offer and the places you want to rank, optimise titles, headings, meta descriptions, page copy, internal linking and service structure so your website targets the searches your customers are actually making.
Technical SEO
We make sure your site is fast, mobile-friendly, technically clean and easy for search engines to crawl and understand. That includes things like site structure, indexing, page speed, mobile responsiveness, image optimisation and the technical foundations that help your site perform properly in search.
AI Search Optimisation (AEO)
More people are now asking AI tools who to use locally instead of only clicking through traditional search results. Our AI Search Optimisation helps position your business to be recommended when people ask tools like ChatGPT, Gemini, Claude and Perplexity for local services in your area.
Reporting & Ongoing Improvements
You should always know what is being worked on and whether it is paying off. Our plans include regular reporting so you can track how your visibility is improving and what has been done to move things forward.
⎯⎯ How it works
Getting found on Google and recommended by AI doesn't need to be complicated. Here's how we make it work.
01
We learn about your business, the services you offer, the areas you serve, and who you want to attract. That gives us the foundation for your SEO & AEO strategy.
We structure the site and search strategy around real opportunities — what your customers search for, what your competitors are doing, and where your business can realistically gain ground. Your website is built to support visibility from the start.
02
Once your site is live, we keep improving what matters. We refine pages, strengthen local signals, expand your search footprint and build the kind of online presence that helps both Google and AI recommend your business more often over time.
03
See how professional your garage could look with the right website behind it, before making any commitment.
Automotive SEO is the process of optimising your website and online presence so your business appears in Google search results when local customers search for services like MOTs, repairs, servicing, tyre fitting or bodywork. It covers things like on-page optimisation, local SEO, Google Business Profile work, content, and technical improvements.
AEO stands for Answer Engine Optimisation. It is about helping your business show up in AI-driven search experiences — especially when people ask tools like ChatGPT, Gemini, Claude or Perplexity who they should use locally. SEO gets you found on Google’s traditional search results, while AEO helps your business get recommended by those AI tools.
Because customers search online first. If your garage, MOT centre, bodyshop, tyre fitting business or mobile mechanic service does not appear when people search, those bookings go to competitors who do.
Because search behaviour is changing. More people are starting to ask AI tools direct questions instead of only browsing blue links. That makes it increasingly important for your business to have a website and search presence that AI can understand, trust and recommend.
Growth and Pro include AI search optimisation. Starter includes managed SEO foundations, but not the AEO layer.
SEO is not instant, but it builds over time. Most businesses begin seeing movement before they see major gains, and the longer the work continues, the stronger and harder-to-displace those rankings become.
Starter and Growth include quarterly SEO reporting. Pro includes monthly reporting, along with analytics, tracking and ongoing updates.
You can learn the basics, but effective local SEO takes consistent work, technical setup, content structure and ongoing refinement. AEO adds another layer on top of that. Most business owners are better off spending their time on the actual work while we handle the search side properly.