Google Ads Management for The
Automotive Trade

We don’t just manage the ads.

If people are clicking but not getting in touch, there could be a problem with the advert, the page they land on, the website or the booking process. Because we work on all of it, we can look at the whole journey rather than just keep changing things inside Google Ads.

There isn’t one budget that works for every business.

It depends on what you’re advertising, where you’re based, how competitive those searches are and how much demand there is. We look at that first and suggest a sensible starting budget with a clear cap.

Your ads can start appearing once the campaign has been built, approved and switched on, so you can start getting visibility pretty quickly.

The campaign will still need refining though. The first few weeks show us which searches are bringing in enquiries, which ones are wasting money and where we should focus the budget.

We’d start by looking at where the money went.

Which searches triggered the ads? Which areas were targeted? What services were being promoted? Were calls and bookings being tracked properly?

We’d also look at the page people landed on. Sometimes the ads were doing their job, but the website gave people very little reason to carry on.

Yes. In a lot of cases, that’s the best way to do it.

You might want more diagnostics but not more servicing. A bodyshop might want private repair work rather than insurance jobs. A specialist might only want certain makes or repair types.

We can build the campaign around the work you want more of instead of advertising everything on your service list.

Yes, we can target the towns, postcodes and areas you want to cover. That’s especially useful for mobile mechanics, recovery companies and mobile tyre fitters where travelling too far can make a job barely worth doing.

We also keep an eye on where enquiries are coming from and tighten the targeting when needed.

A lot of good Google Ads management comes down to cutting out the searches you don’t want.

We use focused keywords, negative keywords, location settings, schedules and regular search-term checks to keep the campaign tight.

You’ll still get the odd poor click, but if the same irrelevant searches, jobs or locations keep appearing, we can stop them showing again.

We track calls, enquiries and online bookings back to the campaigns and searches that generated them.

We also use your feedback. If one type of enquiry keeps becoming good jobs and another keeps wasting your time, that tells us where the budget should be going.

That gives us far more to work with than clicks and impressions alone.

Not always. If your current website gives people the information they need and makes it easy to get in touch or book, we can work with it.

If the page is too vague, awkward to use or doesn’t match what the advert is offering, we may suggest improving it first. There’s no point paying for good traffic and then losing people once they reach the site.

That’s when we start learning what works.

We keep reviewing the searches, costs, locations, ads, enquiries, bookings and landing pages. From there we might block poor searches, change the targeting, rewrite ads, improve a page or move more budget towards the services bringing in better enquiries.

No. More budget only makes sense if there’s enough demand, the enquiries are good and you’ve got room for more work.

Sometimes increasing the budget is the right move. Sometimes it’s better to leave it alone, narrow the campaign or move the money towards another service.

We can slow things down. The campaign can be reduced, narrowed or paused. We can also pull budget away from services that are already filling the diary and put it behind something you still want more of.

The point isn’t to send you more enquiries than you can deal with.

Your ad spend and our management fee are separate, so you can see exactly what’s going to Google and what you’re paying us.

Our fee covers the planning, setup, ads, tracking, landing-page work, campaign management, search-term reviews, ongoing changes and reporting.

Yes, the account stays with your business and you’ll have access to it. If you stop working with us, the campaign history, data and everything that’s been built in the account stays there.

No, and we wouldn’t trust anyone who says they can.

The number of people searching changes, competitors come and go, and Google’s auction changes constantly.

What we can control is what you advertise, where the ads show, how much you spend, what people see after they click and how the campaign is improved over time.

No. Paying for ads doesn’t push your website higher in the organic results.

Google Ads gives you paid visibility straight away, while SEO builds your unpaid visibility over time.

They can still work well together. The search data from Google Ads can show us which searches are bringing in good customers and help guide the SEO work.

Yes. You’ll be able to see what’s being spent, where enquiries are coming from and how the campaign is performing.

We’ll also explain what we’ve changed and why, so you’re not left wondering where the budget is going or what we’re doing with it.